Private Brand: Differentiation Initiatives
PRIVATE BRANDING: CREATING DIFFERENTIATION
Project Outline:
Developing and maintaining a brand that is recognizable and most desirable requires a commitment to differentiation. In meetings with companies that manage a private brand generally have little control in the plastic and metal containers used to package their liquid products. Private brand container packaging offered is commonly used between different companies as they do not have the volume to develop and create the expensive unique moulds that could be associated with the brand image. The purpose of this project activity is to create an affordable program for containerization design, production for private brand customers to help them differentiate their products based on packaging appearance.
Project Outcome:
Differentiation strategies pursued are developed based on clients needs for differentiation. Each client has a different view of how they see their product and how they want it to be packaged for the market. This is a list of packaging activities that were undertaken to meet client differentiation requirements:
- Exclusive plastic bottle shape designs and production
- Exclusive plastic bottles with integrated brand logo designs and production
- Exclusive product promotion clamshell packaging designs and production
- Exclusive tinplate and aluminum aerosol can shapes
- Unique plastic multi-bottle connector for bundling bottled products for promotional activities
- Unique bottle cap to convert conetop bottle to look like and aerosol product – delivered family packaging concept
- Developed unique series of aerosol cap shapes – look like fasteners (flat head scew, Bolt Head) for packaged aerosol product sold in the industrial channel
- Unique aerosol cap with storage channel to store small integrated tools for specialized automotive service applications
- Proposed new designs for 20 Liter pail pour and spigot dispensing attachments
- Upgraded a family of branded automotive service equipment to better service modern more complex automotive vehicles