- Archive
- for the ‘Uncategorized’ Category
Differentiation
Differentiation is the most important element of a company’s business plan. Without it a company is viewed as a commodity seller and sales growth is achieved through very competitive sales strategy that are based largely on price. The ongoing downward spiral on pricing causes ongoing pressure on margin. Having differentiation strategies enables a company to refocus any product discussions on...
Innovation/Inventor Support
Having had the opportunity to visit and do business in Asia, and more importantly China – the factory of the world, I have had the opportunity to visit hundreds of manufacturing companies in a broad range of industries. Developing a broad base of contacts and knowledge on the Chinese and Taiwanese manufacturing capabilities I have been able to parlay this...
Business Ventures
My experience as a senior executive in several major corporations and my personal entrepreneurial ventures have given me the skills to understand the time, effort and commitment required to make business activities succeed. Everyone has visions of what they would like to see or accomplish but very few really know what it takes to make an idea or opportunity grow,...
Procurement
During my business career I have traveled extensively in the pursuit of sourcing products as a buyer and a buying group director. The past seven years I have focused my energies on working with small to medium manufacturers (SME’s) in sourcing materials used in the production of finished products sold in North America and abroad. My travels have taken me...
Referals
REFERALS: The path to personal and professional success is not always a linear progression. Your family, friends, social interactions, the organization(s) and boss(es) you work for and your health all play an important part in defining who and what you are. The relationships you develop along the way can and does influence the number and types of opportunities taken to...
Brand Management
BRAND MANAGEMENT Branding is a means of differentiating oneself, a company or a product from the rest of the field. At TartanFrog we have had the opportunity of working on branding strategies in each of the categories. This section is dedicated to outlining the types of branding strategies that we have had the opportunity to be involved with.
Strategy
Developing and deploying effective and successful business strategies requires detailed research, time and commitment by the personnel involved and the sponsoring organization. Throughout my career I have had many opportunities to participate and lead the development and execution of corporate, small business and personal company strategies. A short list of the categories of strategies developed and deployed are as follows:...
Efficiency
Manufacturers that are committed to global sourcing for their production materials understand the impact that this has on the overall costs and their competitive position in the marketplace. A buyer understands and must manage each cost component that impacts the total landed cost value (ExWorks versus Port, HS Codes, import duties, etc…) to deliver the best possible cost for the materials...