- Archive
- for the ‘Uncategorized’ Category
1996: Canadian Auto Parts and Service Chain
CANADIAN AUTO SERVICE CHAIN Working for a major Canadian retailer servicing the automotive parts, service, hardware and sporting goods market provided many opportunities for working on business growth strategies. An important segment of the retailer’s growth success came from the automotive group as it was a dominant player in the Canadian market. The chain dominated the sale of auto parts...
1994: U.S. Auto Parts & Service Chain
U.S. AUTO PARTS and SERVICE CHAIN A key responsibility as a member of the senior management team at a major automotive parts and service retailer was the participation in the development and execution of business growth strategies. The activity included strategic plans for the existing retail auto parts and service locations (product and service type plans), new store layouts and...
1994 – 1999: RepairWare Inc.
RepairWare Inc. – The venture that transformed an Intrapreneur into and Entrepreneur The development and release of the Netscape web browser, was the technology at the time that provided a simple and easy to use graphical user interface that enabled the general public to become a user of the Internet. The development and distribution of information via the Internet was...
1993: Touchscreen Auto-Parts Lookup Kiosk
TOUCHSCREEN AUTO PARTS LOOK-UP SYSTEM A major cost associated with the Do-it-Yourself sales of automotive parts is the need for supplying and maintaining paper based vehicle parts application catalogues. A major issue with these catalogues is that they are out of date the day that they are released. The time required to research and create the catalogue information as well...
1991: Electronic Line Review
ELECTRONIC LINE REVIEW SYSTEM The term “Line Review” is used to describe a product buyer’s process for determining the product assortment to be inventoried and displayed in a corporate retailing environment. As a buyer for a large corporate auto parts company that supplied products to more than 450 franchised store operators I was performing this task day in and day...
Corporate Branding: TartanFrog Inc.
TartanFrog Inc. – The Executive on Demand Program Project Outline: TartanFrog Inc. has been providing a consulting service for the better part of ten years. The consulting identity is not a category that defines the kind of work that is done by the TartanFrog personnel. A core service identity best representing the methodology used to help small to medium sized...
Private Brand: Differentiation Initiatives
PRIVATE BRANDING: CREATING DIFFERENTIATION Project Outline: Developing and maintaining a brand that is recognizable and most desirable requires a commitment to differentiation. In meetings with companies that manage a private brand generally have little control in the plastic and metal containers used to package their liquid products. Private brand container packaging offered is commonly used between different companies as they...
Private Brand: Asia Brand Placement (Part 2)
ASIA BRAND PLACEMENT (PART 1): Executive on Demand: President, Chief Operating Officer, General Manager, Vice President Sales and Marketing, Vice President Logistics Project Outline: A great deal was learned on establishing and developing sales channels for the “T”, “R” brands in the China market and the “R” brand for the Taiwan market for automotive service and maintenance chemicals. Inquiries continued...