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Private Brand: Asia Brand Placement (Part 1)
ASIA BRAND PLACEMENT (PART 1): Executive on Demand Positions: President, Chief Operating Officer, General Manager, Vice President Sales and Marketing, Vice President Logistics Project Outline: Actually the first international brand placement in China occurred using the “T” brand in the province of Guangdong. As the “T” brand began to establish a good reputation for itself within the China marketplace, additional...
Private Brand: China Brand vs International Brand – Asia
INTERNATIONAL PRODUCT BRANDING VS LOCAL BRANDING Executive on Demand: President, Chief Operating Officer, Vice President Sales & Marketing Project Outline: An automotive service and maintenance chemical manufacturer and packager produced products for the China market under a company private brand. The product was accepted by the consumer and professional markets until the early 90s however when more sophisticated international vehicle...
Private Brand: Premium vs Standard Brand – Asia
DIFFERENTIATION OR LACK THEREOF Project Outline: A family owned and Asia based automotive chemical manufacturer was having difficulty getting existing and new customers to accept a new premium brand of service and maintenance chemicals. An outsiders view of their business strategy in order to help identify the factors that are preventing the program from getting any traction in the marketplace....
Private Brand: Manufacturer Branding vs Product Branding – Asia
IS YOUR PRODUCT BRAND GETTING IN THE WAY OF YOUR CORPORATE BRAND? One cannot See The Forest For The Trees…. Project Outline: An 35 year old automotive product manufacturing company located in Southeast Asia is having difficulty attracting foreign companies marketing products that they manufacture from using its manufacturing facility to supply and package using their international brands for the...
Private brand: Non Compete
NON-COMPETE BRANDING CHALLENGE LIMITING GROWTH OPPORTUNITIES Project Outline: A company with a supplier philosophy to not compete directly in the sales and distribution of products that its customers take to market can limit its potential for growth. More importantly by not being involved the manufacturer does not gain any of the important market information obtained and necessary for developing and...
1989: VIN-tory
VEHICLE-MARKET SPECIFIC AUTOMOTIVE INVENTORY MANAGEMENT (AIM) SYSTEM The selling of automotive auto parts is much more complex than selling clothing, food or appliance. The major factor complicating the sale of auto parts is the fact that they are year and vehicle specific and must be catalogued to reflect this information. In addition, vehicles sales from one town, region province or...
2010 – Present: Advisory Board Humber College
ADVISORY BOARD MEMBER – BUSINESS PROGRAM, HUMBER COLLEGE Humber College is a community college located in Toronto, Ontario. It has two campuses within Toronto and several satellite campuses in smaller northern communities. The main campus is located in Rexdale and the second is located along the lakeshore in Etobicoke. The advisory board that I am an active participant in is...
1988 – 2005: Automotive Industries Association (AIA)
AUTOMOTIVE INDUSTRIES ASSOCIATION (AIA) COMMITTEE MEMBER <strong>AUTOMOTIVE INDUSTRIES ASSOCIATION COMMITTEE MEMBER</strong> AIA is a national trade association representing the automotive aftermarket industry in Canada. The industry is composed of companies that manufacture, distribute and install automotive replacement parts, accessories, tools, and equipment. AIA represents manufacturers, re-builders, manufacturers agents, warehouse distributors, national distributors, buying groups, wholesalers, machine shops, retailers, and through...